Inbound and CRMmarketing



Logging your calls

Like we mentioned earlier, a CRM system is a part of a comprehensive strategy that enables a systematic work process, productivity and profitability of sales related data and activities. One of the great features within HubSpot, one of the CRM providers we work with, is that it comes with a Calling Tracker.

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The right approach to CRM

A regular misperception of a Customer Relationship Management (CRM) is that it’s only a sales tool for salespeople to use, but if you want to get the full value out of what you are paying for, that’s the wrong approach. A CRM solution is a part of a comprehensive strategy that enables a systematic work process, productivity and profitability of sales…

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Why should I personalize my e-mails?

We have all been the victims of an impersonal email. One where you knew the goal was to sell their services to you, no matter what your situation, issue or need is. Personalizing an email can help you prevent this. However, this takes time and that is often one of the main reasons why companies don't do it. There are handy tools that you can use…

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